Changing media landscape

Posted by on July 9, 2011 · Leave a Comment 

The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form.   In this environment, it’s essential that a […]

Category Advantages of Online Media · Tags , , , , , , ,

Technology drives communication

Posted by on July 9, 2011 · Leave a Comment 

The game has changed. Prospective customers and clients can be found in many places on the Web: LinkedIn, Facebook, Twitter, YouTube and so on. Companies and professional firms that make good use of those media can gain an advantage over the competitors by being first, reaching more people, and building relationships faster. For more information, […]

Category Advantages of Online Media, PR-PROF · Tags

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.