Reach customer prospects with engaging photos and short videos. Use them to inform, entertain and educate. Stay in touch with [...]
Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]
Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]
f you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on […]
usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]
The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form. In this environment, it’s essential that a […]
The game has changed. Prospective customers and clients can be found in many places on the Web: LinkedIn, Facebook, Twitter, YouTube and so on. Companies and professional firms that make good use of those media can gain an advantage over the competitors by being first, reaching more people, and building relationships faster. For more information, […]