Email and e-newsletters

Direct Mail = Trash. More than 90% of credit card and other solicitations that arrive in your physical mailbox get tossed. You’re fortunate if more than 1% respond to your offer.

Online, it’s a different world. Email is a friendlier, cheaper and greener method of getting attention for your products and services. Rather than bombard people and companies who may not know you with envelopes and postcards, ask them to sign up for your updates and electronic newsletters.

They’ll say “yes” if you have information they want, such as trend analysis, market insights and new ideas that can help them make money. Add a meaningful incentive to sign up and they’re more likely to agree to share their email address.

Online services such as Constant Contact and Vertical Response have made it easy and inexpensive to produce professional-looking electronic messages and maintain mailing lists. The services also take the hassle out of adding and deleting subscribers to your eNewsletters and emails.

We provide turnkey services for eNewsletters and email messages, or what some people call email blasts. We integrate those with advertising for maximum impact. Among our services:

  • Collect news and information
  • Produce photos and other artwork
  • Write and edit messages and articles.
  • Design email blasts and eNewsletters
  • Manage the mailing list
  • Report results from each mailing

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Our Services

Social Commerce
Social Media
Email Marketing
Public Relations
Marketing Plan Development
Media Planning
Video Production
Audio Production
Digital Photography
Direct Mail
Search Engine Marketing
Search Engine Optimization

About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.