BLOG

Blogs

How do you win clients and customers? Show that you are an expert. A blog is an excellent way to demonstrate your advanced knowledge of your profession or business. Blogs work well for all professionals and businesses because they are:

  • Highly visible. Anyone on the Web can find you from a computer, cell phone or tablet.
  • Very inexpensive. A blog can be started for little to no cost. It may already be part of your site.
  • Extremely efficient. People searching online for information on your subject of expertise will find you through your blog.

You can also build the loyalty of clients and customers by sharing information and insights with them through blog posts that are delivered straight to their e-mailboxes. These regular updates, received by free subscription, add value and increase top-of-mind awareness.

Blogs also attract the attention of news media looking for expert sources for stories. Reporters searching for information can find your blog, contact you and quote you in news articles that can then be used to help market your products and services.

WHO CAN USE A BLOG?

Business owners and managers to share:

  • Detailed product knowledge
  • Superior customer service
  • Industry insights
  • Market knowledge

Professionals to share:

  • Information
  • Trend analysis
  • Success stories
  • News on products and services

 

OUR SERVICES

We publish posts with original content that demonstrate your expertise, share news with current and potential customers and clients, and generate attention from news media.

The blog posts are optimized to make them search friendly with tags, keywords, descriptions, summaries. Post headlines can be integrated into home page or navigation tools for easy discovery.

EXAMPLES OF OUR WORK

Newsroom supporting online bookstore

 

 

 

 

 

 

 

 

 

 

 

Newsroom for commercial real estate broker

 

 

 

 

 

 

 

 

 

 

 

Blog on innovation, competition, regulation and litigation of mobile and tablet apps

 

 

 

 

 

 

 

 

 

Blog supporting legal practice on litigation, regulation and intellectual property of nutritional supplements

 

 

 

 

 

 

 

 

 

 

Newsroom for consultants to nutritional supplements industry

 

 

 

 

 

 

 

 

 

 

 

 

Newsroom for students studying journalism

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Our Services

Social Commerce
Social Media
Blogs
eCommerce
Email Marketing
eBooks
Public Relations
Marketing
Marketing Plan Development
Media Planning
Advertising
Video Production
Audio Production
Digital Photography
Direct Mail
Research
Search Engine Marketing
Search Engine Optimization

About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.