Communications

What does it take to get noticed on the Internet, in your profession or industry, or your community? Communications. You have to be in the news and share your own news so that people will pay attention to what you are offering, what you have accomplished, and how you are contributing to your industry and community.

Communications consists of regular updates about you and the things you are doing. You can accomplish those through emails, eNewsletters and press releases. Those are complemented by photos and videos that attract audiences and enhance the quality of your messages.

 

REACHING THE RIGHT AUDIENCE

Before thinking about how you’ll become well-known, consider your audience. If you’re a orthopedic surgeon, then you want a large, consumer audience. If you’re an appellate attorney, then your audience is much smaller: trial lawyers.

Before mapping out a publicity strategy, we sit down with you to identify your audience. Then we create a plan to reach the group or groups that can generate the most business for you.

We offer a number of services to get you the right exposure in front of the right audiences:

  • Press releases
  • Email bulletins
  • E-Newsletters

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About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.