Communications
What does it take to get noticed on the Internet, in your profession or industry, or your community? Communications. You have to be in the news and share your own news so that people will pay attention to what you are offering, what you have accomplished, and how you are contributing to your industry and community.
Communications consists of regular updates about you and the things you are doing. You can accomplish those through emails, eNewsletters and press releases. Those are complemented by photos and videos that attract audiences and enhance the quality of your messages.
REACHING THE RIGHT AUDIENCE
Before thinking about how you’ll become well-known, consider your audience. If you’re a orthopedic surgeon, then you want a large, consumer audience. If you’re an appellate attorney, then your audience is much smaller: trial lawyers.
Before mapping out a publicity strategy, we sit down with you to identify your audience. Then we create a plan to reach the group or groups that can generate the most business for you.
We offer a number of services to get you the right exposure in front of the right audiences:
- Press releases
- Email bulletins
- E-Newsletters