Community relations

Generosity alone does nothing to create good community relations. It’s how money and time are invested that creates the impression is sharing its prosperity with the community. We guide businesses and professionals on how best to interact with their communities, and identify opportunities to increase their public awareness and improve their reputations.

To be effective, underwriting, donations, volunteering and other forms of community support must be targeted and aligned with the goals and brand of a business or professional firm. Only then is there be a maximum return on the investment in the community.

Too often, businesses and professionals donate based on who asks them for money. They volunteer based on the interests of relatives, friends and neighbors. Although worthwhile, those haphazard efforts do not make the best use of limited resources. Community giving should be planned, budgeted and integrated into a marketing plan.

Community relations take other forms, such as being a good neighbor in times of crisis, supporting important causes and engaging with organizations that do social good. Businesses and professionals must be proactive when interacting with groups. Joining a business or civic organization pays no dividends; individuals must commit time and money to see effects.

We provide community relations plans for an entire firm or business, and individual plans based on the goals and interests of top-level executives and professionals. The plans include budgets and measures of return on investment.