Marketing, especially digital marketing, has become more important for businesses and professions as the lines between advertising and news have become blurred.

The line is even more blurred on the Web, where Facebook, LinkedIn and Twitter are part of the public image of a business or profession. Those online media also impact the public perception of professionals and business owners and managers.

Marketing generates awareness and public perception of a business and profession, and its products and services. Marketing also supports the brand name of a business or profession, whether creating or protecting a reputation based on quality, trust, value, experience and expertise.

Marketing encompasses every activity from the conception of a new product or service to its delivery. Proper analysis of market demand, competition, positioning and even the name of the product or service can mean the difference between success and failure.



  • Branding
  • Marketing Strategy
  • Community Relations
  • Event Promotion
  • Facebook
  • LinkedIn
  • YouTube
  • Twitter


Comments are closed.


Follow me

No tweets found.

Our Services

Social Commerce
Social Media
Email Marketing
Public Relations
Marketing Plan Development
Media Planning
Video Production
Audio Production
Digital Photography
Direct Mail
Search Engine Marketing
Search Engine Optimization

About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.