Posted by Ottolenghi on July 15, 2013 · Leave a Comment
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
Category Advertising · Tags advertising, cable tv, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, satellite TV, sports, TV, Wall Street Journal
Posted by Ottolenghi on July 9, 2011 · Leave a Comment
The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form. In this environment, it’s essential that a […]