The new rules of audience engagement for TV sports

Posted by on July 15, 2013 · Leave a Comment 

Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]

Category Advertising · Tags , , , , , , , , , , ,

Changing media landscape

Posted by on July 9, 2011 · Leave a Comment 

The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form.   In this environment, it’s essential that a […]

Category Advantages of Online Media · Tags , , , , , , ,

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

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