PR-Prof: Taking your brand global is getting easier, but is it worth it?

A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]

Lots of Twitter followers? Check to make sure they are real

I was disturbed to read about the proliferation of social bots, software that fakes being a real person online. And that made me check my list of followers. You probably should, too. The New York Times reports that of the 500 million-plus Twitter accounts, “some researchers estimate that only 35 percent of the average Twitter […]

Brands as publishers: An idea as old as George Burns

When Publicis Groupe and Omnicon Group announced in late July that they were merging, they also publicized the launch of a division that turns brands into publishers. “‘We will be looking to help brands produce content to put on their own channels,’ like a Web site or social media,” division chief Mark Himmelsbach told the […]

Scripted apologies don’t ring true, no matter how many lawyers and PR people write them

Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]

CEO as newscaster, talking directly to target audiences: PR-Prof

Do companies still need to be on the 6 o’clock news? Two tech firms are delving further into the news business, creating an opportunity for any corporation to reach its audience. On July 16, Yahoo! released its earnings over the Web from a news studio at company headquarters. On July 22, Netflix’s CEO and CFO […]

Spokesperson responses you can use: an occasional PR-Prof series

Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]

Viewership intensity: Separating casual from loyal TV fans

Content distributors and advertisers are using data that measure viewership intensity to determine who is watching TV programs, when, how and just how much those viewers care about the programming. That could change the way advertising is purchased. A recent article in the Wall Street Journal about rights fees for TV sports programming described viewership […]

The new rules of audience engagement for TV sports

Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]

PR classics: The non-denial denial

During the Washington Post’s investigation of the Watergate break-in, members of the White House and CREEP would issue what the reporters and editors called non-denial denials. The officials would sometimes berate the Post for its articles but never deny any of the assertions in the article. The non-denial denial is not as popular today, but […]

Ottolenghi Media guides companies into social commerce arena

Ottolenghi Media

Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]

Do promoted Tweets produce more revenue for advertisers?

Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]

American Express dives into social commerce

American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook. USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and […]

Can Yelp do more for your business than Groupon or LivingSocial?

Ottolenghi Media

Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]

Younger audiences open to social commerce

Ottolenghi Media

f you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on […]

Forrester: ‘Future of Social Web’ is commerce

here is social media headed? To the bank for those who take advantage of the coming opportunities. Buying habits have shifted over the decades from in-person (Woolworth’s) to catalogs (printed and online) to online stores (Amazon) and now to social websites. Examples: Alvenda allows people to buy flowers from within the Facebook Fan Page of […]

Think Facebook is just for friends?

Ottolenghi Media

usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]

Changing media landscape

The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form.   In this environment, it’s essential that a […]


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About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.