PR-Prof: Taking your brand global is getting easier, but is it worth it?
A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]
Scripted apologies don’t ring true, no matter how many lawyers and PR people write them
Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]
CEO as newscaster, talking directly to target audiences: PR-Prof
Do companies still need to be on the 6 o’clock news? Two tech firms are delving further into the news business, creating an opportunity for any corporation to reach its audience. On July 16, Yahoo! released its earnings over the Web from a news studio at company headquarters. On July 22, Netflix’s CEO and CFO […]
Viewership intensity: Separating casual from loyal TV fans
Content distributors and advertisers are using data that measure viewership intensity to determine who is watching TV programs, when, how and just how much those viewers care about the programming. That could change the way advertising is purchased. A recent article in the Wall Street Journal about rights fees for TV sports programming described viewership […]
The new rules of audience engagement for TV sports
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
PR classics: The non-denial denial
During the Washington Post’s investigation of the Watergate break-in, members of the White House and CREEP would issue what the reporters and editors called non-denial denials. The officials would sometimes berate the Post for its articles but never deny any of the assertions in the article. The non-denial denial is not as popular today, but […]
Ottolenghi Media guides companies into social commerce arena
Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]
Do promoted Tweets produce more revenue for advertisers?
Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]
Can Yelp do more for your business than Groupon or LivingSocial?
Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]
Younger audiences open to social commerce
f you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on […]
Think Facebook is just for friends?
usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]
Changing media landscape
The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form. In this environment, it’s essential that a […]
Spokesperson responses you can use: an occasional PR-Prof series
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Category Public Relations · Tags examples, no comment, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, spokesperson