Ottolenghi Media guides companies into social commerce arena

Ottolenghi Media

Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]

Do promoted Tweets produce more revenue for advertisers?

Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]

American Express dives into social commerce

American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook. USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and […]

Can Yelp do more for your business than Groupon or LivingSocial?

Ottolenghi Media

Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]

Younger audiences open to social commerce

Ottolenghi Media

f you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on […]

Forrester: ‘Future of Social Web’ is commerce

here is social media headed? To the bank for those who take advantage of the coming opportunities. Buying habits have shifted over the decades from in-person (Woolworth’s) to catalogs (printed and online) to online stores (Amazon) and now to social websites. Examples: Alvenda allows people to buy flowers from within the Facebook Fan Page of […]

Think Facebook is just for friends?

Ottolenghi Media

usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]

Changing media landscape

The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and Facebook than on TV or radio. Readers choose the website of a publication over its printed form.   In this environment, it’s essential that a […]


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Our Services

Social Commerce
Social Media
Email Marketing
Public Relations
Marketing Plan Development
Media Planning
Video Production
Audio Production
Digital Photography
Direct Mail
Search Engine Marketing
Search Engine Optimization

About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.