Ottolenghi Media

Think Facebook is just for friends?

Businesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites.

Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals on the Web. That’s far ahead of email at 17 percent of traffic and Twitter at 11 percent.

The study measured the sharing and clicking habits of the more than 300 million people who pass links with a ShareThis button on over 1 million websites.

The report, released in June 2011, found that the sharing of links accounts for 10 percent of all Internet traffic and about a third of all traffic to websites. Search engines account for almost all of the rest.

The study results show that companies and professional that don’t see a purpose to Facebook are missing out on a large opportunity to generate visits to their sites. The statistics also raise the question as to what’s more effective, traditional advertising or just getting the word out there for everyone to share.


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About Us

Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.