CEO as newscaster, talking directly to target audiences: PR-Prof

Posted by on July 24, 2013 · Leave a Comment 

Do companies still need to be on the 6 o’clock news? Two tech firms are delving further into the news business, creating an opportunity for any corporation to reach its audience. On July 16, Yahoo! released its earnings over the Web from a news studio at company headquarters. On July 22, Netflix’s CEO and CFO […]

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