Scripted apologies don’t ring true, no matter how many lawyers and PR people write them
Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]
Viewership intensity: Separating casual from loyal TV fans
Content distributors and advertisers are using data that measure viewership intensity to determine who is watching TV programs, when, how and just how much those viewers care about the programming. That could change the way advertising is purchased. A recent article in the Wall Street Journal about rights fees for TV sports programming described viewership […]
The new rules of audience engagement for TV sports
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
PR classics: The non-denial denial
During the Washington Post’s investigation of the Watergate break-in, members of the White House and CREEP would issue what the reporters and editors called non-denial denials. The officials would sometimes berate the Post for its articles but never deny any of the assertions in the article. The non-denial denial is not as popular today, but […]
