Lots of Twitter followers? Check to make sure they are real

Posted by on August 16, 2013 · 1 Comment 

I was disturbed to read about the proliferation of social bots, software that fakes being a real person online. And that made me check my list of followers. You probably should, too. The New York Times reports that of the 500 million-plus Twitter accounts, “some researchers estimate that only 35 percent of the average Twitter […]

Category Public Relations · Tags , , , , , , , ,

Do promoted Tweets produce more revenue for advertisers?

Posted by on July 29, 2011 · Leave a Comment 

Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]

Category Advertising, PR-PROF, Slider, Social Commerce · Tags , , , , ,

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

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