Lots of Twitter followers? Check to make sure they are real
Posted by Ottolenghi on August 16, 2013 · 1 Comment
I was disturbed to read about the proliferation of social bots, software that fakes being a real person online. And that made me check my list of followers. You probably should, too. The New York Times reports that of the 500 million-plus Twitter accounts, “some researchers estimate that only 35 percent of the average Twitter […]
Category Public Relations · Tags list building, New York Times, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, social bots, Twitter
Do promoted Tweets produce more revenue for advertisers?
Posted by Ottolenghi on July 29, 2011 · Leave a Comment
Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]
Category Advertising, PR-PROF, Slider, Social Commerce · Tags coupon, Palm Beach Gardens, Promoted Tweet, social commerce, Starbucks, Twitter