Posted by Ottolenghi on August 26, 2013 · Leave a Comment
A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]
Category Advertising, Marketing, Public Relations · Tags advertising, estate lawyer, global brand, Harvard Business Review, immigration lawyer, law practice, marketing, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, Smartling
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Posted by Ottolenghi on July 15, 2013 · Leave a Comment
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
Category Advertising · Tags advertising, cable tv, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, satellite TV, sports, TV, Wall Street Journal
Posted by Ottolenghi on July 30, 2011 · Leave a Comment
Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]
Spokesperson responses you can use: an occasional PR-Prof series
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Category Public Relations · Tags examples, no comment, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, spokesperson