Scripted apologies don’t ring true, no matter how many lawyers and PR people write them

Posted by on July 29, 2013 · Leave a Comment 

Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]

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