Posted by Ottolenghi on November 26, 2013 · Leave a Comment
Students in Writing for Public Relations (PUR 4100) at the School of Journalism and Mass Communication at Florida International University gain experience posting online in this blog. The course is taught by Hugo H. Ottolenghi.
Posted by Ottolenghi on August 26, 2013 · Leave a Comment
A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]
Category Advertising, Marketing, Public Relations · Tags advertising, estate lawyer, global brand, Harvard Business Review, immigration lawyer, law practice, marketing, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, Smartling
Posted by Ottolenghi on August 16, 2013 · 1 Comment
I was disturbed to read about the proliferation of social bots, software that fakes being a real person online. And that made me check my list of followers. You probably should, too. The New York Times reports that of the 500 million-plus Twitter accounts, “some researchers estimate that only 35 percent of the average Twitter […]
Posted by Ottolenghi on August 5, 2013 · Leave a Comment
When Publicis Groupe and Omnicon Group announced in late July that they were merging, they also publicized the launch of a division that turns brands into publishers. “‘We will be looking to help brands produce content to put on their own channels,’ like a Web site or social media,” division chief Mark Himmelsbach told the […]
Category Advertising, Marketing, PR-PROF · Tags content, Omnicon Group, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, Publicis Groupe, publisher, Red Bull, social media
Posted by Ottolenghi on July 29, 2013 · Leave a Comment
Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]
Category PR-PROF, Public Relations · Tags Hugo Ottolenghi, Lance Amstrong, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public apology, Ryan Braun, Tiger Woods, Wall Street Journal
Posted by Ottolenghi on July 24, 2013 · Leave a Comment
Do companies still need to be on the 6 o’clock news? Two tech firms are delving further into the news business, creating an opportunity for any corporation to reach its audience. On July 16, Yahoo! released its earnings over the Web from a news studio at company headquarters. On July 22, Netflix’s CEO and CFO […]
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Posted by Ottolenghi on July 18, 2013 · Leave a Comment
Content distributors and advertisers are using data that measure viewership intensity to determine who is watching TV programs, when, how and just how much those viewers care about the programming. That could change the way advertising is purchased. A recent article in the Wall Street Journal about rights fees for TV sports programming described viewership […]
Category Advertising · Tags advertising, AT&T, Jeff Weber, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, satellite TV, U-Verse, viewership intensity, Wall Street Journal
Posted by Ottolenghi on July 15, 2013 · Leave a Comment
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
Category Advertising · Tags advertising, cable tv, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, satellite TV, sports, TV, Wall Street Journal
Posted by Ottolenghi on July 12, 2013 · Leave a Comment
During the Washington Post’s investigation of the Watergate break-in, members of the White House and CREEP would issue what the reporters and editors called non-denial denials. The officials would sometimes berate the Post for its articles but never deny any of the assertions in the article. The non-denial denial is not as popular today, but […]
Posted by Ottolenghi on July 14, 2011 · Leave a Comment
Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]
Category PR-PROF, Slider, Social Commerce · Tags coupon, discount, Facebook, Groupon, LivingSocial, Palm Beach Gardens, pr-prof, pr-professor, restaurant review, social commerce, Yelp
Posted by Ottolenghi on July 9, 2011 · Leave a Comment
usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]
Spokesperson responses you can use: an occasional PR-Prof series
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Category Public Relations · Tags examples, no comment, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, spokesperson