American Express dives into social commerce
Posted by Ottolenghi on July 25, 2011 · Leave a Comment
American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook. USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and […]
Category PR-PROF, Social Commerce · Tags American Express, discounts, Facebook, Palm Beach Gardens, social commerce, Whole Foods
Can Yelp do more for your business than Groupon or LivingSocial?
Posted by Ottolenghi on July 14, 2011 · Leave a Comment
Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]
Category PR-PROF, Slider, Social Commerce · Tags coupon, discount, Facebook, Groupon, LivingSocial, Palm Beach Gardens, pr-prof, pr-professor, restaurant review, social commerce, Yelp
Younger audiences open to social commerce
Posted by Ottolenghi on July 10, 2011 · Leave a Comment
f you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on […]
Category PR-PROF, Slider, Social Commerce · Tags Baby Boomers, Facebook, Millenials, Palm Beach Gardens, slider, social commerce
Forrester: ‘Future of Social Web’ is commerce
Posted by Ottolenghi on July 9, 2011 · Leave a Comment
here is social media headed? To the bank for those who take advantage of the coming opportunities. Buying habits have shifted over the decades from in-person (Woolworth’s) to catalogs (printed and online) to online stores (Amazon) and now to social websites. Examples: Alvenda allows people to buy flowers from within the Facebook Fan Page of […]
Category Social Commerce · Tags Facebook, Palm Beach Gardens, social commerce
Think Facebook is just for friends?
Posted by Ottolenghi on July 9, 2011 · Leave a Comment
usinesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals […]
Category PR-PROF, Slider, Social Commerce · Tags Facebook, Palm Beach Gardens, pr-prof, pr-professor, search engines, social commerce