Do promoted Tweets produce more revenue for advertisers?
Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]
Can Yelp do more for your business than Groupon or LivingSocial?
Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches […]
