Brands as publishers: An idea as old as George Burns
Posted by Ottolenghi on August 5, 2013 · Leave a Comment
When Publicis Groupe and Omnicon Group announced in late July that they were merging, they also publicized the launch of a division that turns brands into publishers. “‘We will be looking to help brands produce content to put on their own channels,’ like a Web site or social media,” division chief Mark Himmelsbach told the […]
Category Advertising, Marketing, PR-PROF · Tags content, Omnicon Group, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, Publicis Groupe, publisher, Red Bull, social media