Forrester: ‘Future of Social Web’ is commerce

Where is social media headed? To the bank for those who take advantage of the coming opportunities. Buying habits have shifted over the decades from in-person (Woolworth’s) to catalogs (printed and online) to online stores (Amazon) and now to social websites.

Examples: Alvenda allows people to buy flowers from within the Facebook Fan Page of 1-800-Flowers. Similarly, Payvment allows consumers to buy from multiple businesses on Facebook using one shopping cart.

The process is as simple and safe as the major online stores with one big difference: People are telling others about their shopping experiences and about products and services.

The same happens in the real world; people recommend restaurants, retailers, doctors and lawyers to their friends. The shift to the online world is part of the evolution of business in the 21st Century.

The rise of social commerce is good news for investors in Facebook and Google and even better news for businesses and professionals that are first to hop on the trend.

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

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