Apple Watch: Why your grandkids won’t care for it
BY RAFAEL PERDOMO This analysis may serve no greater purpose than just a simple musing in trying to define what the Apple Watch is — or is not. It may cause more questions than give you answers. It may be completely off base and very telling of my beliefs towards technology. What it will definitely […]
PR-Prof: Taking your brand global is getting easier, but is it worth it?
A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]
Scripted apologies don’t ring true, no matter how many lawyers and PR people write them
Tiger Woods. Lance Armstrong. Ryan Braun. We know what they have in common: scripted apologies to the public. Ryan Braun issued his last week and Jason Gay of the Wall Street Journal brilliantly dissected it. “Almost all of these “apologies” are terrible, seemingly lawyered to the limit, muddied with vague language and half-truths,” Gay wrote. […]
CEO as newscaster, talking directly to target audiences: PR-Prof
Do companies still need to be on the 6 o’clock news? Two tech firms are delving further into the news business, creating an opportunity for any corporation to reach its audience. On July 16, Yahoo! released its earnings over the Web from a news studio at company headquarters. On July 22, Netflix’s CEO and CFO […]
PR classics: The non-denial denial
During the Washington Post’s investigation of the Watergate break-in, members of the White House and CREEP would issue what the reporters and editors called non-denial denials. The officials would sometimes berate the Post for its articles but never deny any of the assertions in the article. The non-denial denial is not as popular today, but […]
Spokesperson responses you can use: an occasional PR-Prof series
Posted by Ottolenghi on July 22, 2013 · Leave a Comment
Spokespersons play an important role in communicating with news media. They distribute official statements and deliver answers to reporter queries. Sometimes they don’t talk, usually at the direction of their bosses or their bosses’ bosses. As a public service to PR people, we will publish the better non-responses. Spokespersons should feel free to appropriate the […]
Category Public Relations · Tags examples, no comment, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, spokesperson