PR-Prof: Taking your brand global is getting easier, but is it worth it?

Posted by on August 26, 2013 · Leave a Comment 

A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]

Category Advertising, Marketing, Public Relations · Tags , , , , , , , , , , , , ,

Brands as publishers: An idea as old as George Burns

Posted by on August 5, 2013 · Leave a Comment 

When Publicis Groupe and Omnicon Group announced in late July that they were merging, they also publicized the launch of a division that turns brands into publishers. “‘We will be looking to help brands produce content to put on their own channels,’ like a Web site or social media,” division chief Mark Himmelsbach told the […]

Category Advertising, Marketing, PR-PROF · Tags , , , , , , , , , ,

Ottolenghi Media guides companies into social commerce arena

Posted by on July 30, 2011 · Leave a Comment 

Ottolenghi Media

Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]

Category Advertising, Marketing, Social Commerce · Tags , , , , ,

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.