Posted by Ottolenghi on August 26, 2013 · Leave a Comment
A contributed article to Harvard Business Review’s blog says that it’s easier than ever for companies to go global. The Web has closed distances and influenced tastes on everything from Burberry raincoats to iPads. “In today’s digital age, people in faraway places can find your website, learn about your company, and have an experience with […]
Category Advertising, Marketing, Public Relations · Tags advertising, estate lawyer, global brand, Harvard Business Review, immigration lawyer, law practice, marketing, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, Smartling
Posted by Ottolenghi on August 5, 2013 · Leave a Comment
When Publicis Groupe and Omnicon Group announced in late July that they were merging, they also publicized the launch of a division that turns brands into publishers. “‘We will be looking to help brands produce content to put on their own channels,’ like a Web site or social media,” division chief Mark Himmelsbach told the […]
Category Advertising, Marketing, PR-PROF · Tags content, Omnicon Group, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, Publicis Groupe, publisher, Red Bull, social media
Posted by Ottolenghi on July 18, 2013 · Leave a Comment
Content distributors and advertisers are using data that measure viewership intensity to determine who is watching TV programs, when, how and just how much those viewers care about the programming. That could change the way advertising is purchased. A recent article in the Wall Street Journal about rights fees for TV sports programming described viewership […]
Category Advertising · Tags advertising, AT&T, Jeff Weber, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, satellite TV, U-Verse, viewership intensity, Wall Street Journal
Posted by Ottolenghi on July 15, 2013 · Leave a Comment
Tucked into an excellent article in today’s Wall Street Journal about rights fees for TV sports programming were a few paragraphs about new ways to measure viewer interest. The change in metrics has great implications for public relations professionals and their clients. The traditional view of sports is ratings. ESPN and ESPN2 are kings, and […]
Category Advertising · Tags advertising, cable tv, Ottolenghi Media, Palm Beach, Palm Beach Gardens, pr-prof, pr-professor, public relations, satellite TV, sports, TV, Wall Street Journal
Posted by Ottolenghi on July 30, 2011 · Leave a Comment
Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social […]
Posted by Ottolenghi on July 29, 2011 · Leave a Comment
Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer […]