American Express dives into social commerce

American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook.

USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and ‘Likes’ of their Facebook friends.”

By connecting what friends like with what people buy, American Express joins a growing group of companies that recognize that commerce is going social. People are purchasing goods and services based on what they like and what their friends like.

Whole Foods Market, Outback Steakhouse and Celebrity Cruises are among the 100 or so businesses that have joined the AmEx program, reports USA Today.

“We want to help merchants go social,” Ed Gilligan, vice chairman of American Express, told USA Today.

Has your business gone social? Would it be a good fit for the AmEx program? If you haven’t asked yourself those questions, why not?






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