American Express dives into social commerce

American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook.

USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and ‘Likes’ of their Facebook friends.”

By connecting what friends like with what people buy, American Express joins a growing group of companies that recognize that commerce is going social. People are purchasing goods and services based on what they like and what their friends like.

Whole Foods Market, Outback Steakhouse and Celebrity Cruises are among the 100 or so businesses that have joined the AmEx program, reports USA Today.

“We want to help merchants go social,” Ed Gilligan, vice chairman of American Express, told USA Today.

Has your business gone social? Would it be a good fit for the AmEx program? If you haven’t asked yourself those questions, why not?

 

 

 

 

 

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Ottolenghi Media in Palm Beach Gardens creates and executes customized media for businesses, life sciences firms and professionals in Palm Beach County and the Research Triange Park. The firm uses online and traditional marketing, public relations, and advertising campaigns to increase revenue and reduce costs.

The firm specializes in social commerce, which takes the most popular online media to a new level that generates revenue and builds client loyalty. The company also produces content for the Web, blogs, LinkedIn, Twitter and Facebook to attract customers.

Every visual and written element is matched to client needs for the highest return on investment. Each medium is regularly evaluated and its use adjusted based on goals and performance.

We also produce an educational blog, PR-Prof, which explains issues in public relations to businesses and professionals.