Ottolenghi Media guides companies into social commerce arena

Ottolenghi Media has added social commerce to its media services for businesses, life sciences companies and professionals in northern Palm Beach County and the Research Triangle Park. “Social media is rapidly evolving into a way to generate new revenue,” says company president Hugo H. Ottolenghi. “Smart companies are cashing in on their online efforts.” Social commerce is the newest and most dynamic growth area of the Internet today. Sales through social commerce are... Read More

Do Promoted Tweets produce more revenue for advertisers?

Twitter works faster and better than any news service. Word gets out and is passed along to millions of people while a reporter is still collecting information. Twitter does much less well at delivering ads because that real-time strength pushes paid messages off screens at a rapid rate. To address that weakness and move closer to social commerce, Twitter has launched a pilot program to give fixed prominence to Tweeted ads, called Promoted Tweets. For example, if the Acme... Read More

American Express dives into social commerce

American Express has joined the growing social commerce market with its announcement that it will offer deals through Facebook. USA Today reports that “cardholders who link their account through a special app on AmEx’s Facebook page will receive discounts and special offers based on their listed interests and ‘Likes,’ as well as the interests and ‘Likes’ of their Facebook friends.” By connecting what friends like with what people buy,... Read More

Can Yelp do more for your business than Groupon or LivingSocial?

Of all the online coupon websites, Yelp is making the best use of social media to generate revenue for its listed businesses and for itself. That’s important to know when your business is solicited to offer a one-day deal by one of the growing number of social commerce websites. Groupon and LivingSocial have created niches by recruiting businesses to offer discounted products and  services. They extensively market those offers over the Web and TV. Both make it easy for... Read More

Younger audiences open to social commerce

If you’re offering goods and services to younger people, social commerce is important to your business. JWT, a marketing communications firm says that “there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.” The firm has issued a report on how retailers and professionals are using social commerce to engage consumers. The study, conducted... Read More

Forrester: ‘Future of Social Web’ is commerce

Where is social media headed? To the bank for those who take advantage of the coming opportunities. Buying habits have shifted over the decades from in-person (Woolworth’s) to catalogs (printed and online) to online stores (Amazon) and now to social websites. Examples: Alvenda allows people to buy flowers from within the Facebook Fan Page of 1-800-Flowers. Similarly, Payvment allows consumers to buy from multiple businesses on Facebook using one shopping cart. The process... Read More

Think Facebook is just for friends?

Businesses and professionals often dismiss Facebook as a place to stay current with friends and family, not to gain business. That overlooks a great opportunity to use Facebook to drive traffic to their websites. Starcom MediaVest Group and Rubinson Partners, two leading marketing companies, report that Facebook now accounts for 4 in every 10 referrals on the Web. That’s far ahead of email at 17 percent of traffic and Twitter at 11 percent. The study measured the sharing... Read More

Changing media landscape

The media landscape is changing rapidly, with a shift in attention from traditional forms such as newspapers, magazines and TV to online media. Today, news travels faster on Twitter and FAcebook than on TV or radio. Readers choose the website of a publication over its printed form.   In this environment, it’s essential that a business or professional firm get its news out using Web tools such as a news page, YouTube, blog and social media. Our firm can help you decide... Read More

Technology drives communication

The game has changed. Prospective customers and clients can be found in many places on the Web: LinkedIn, Facebook, Twitter, YouTube and so on. Companies and professional firms that make good use of those media can gain an advantage over the competitors by being first, reaching more people, and building relationships faster. For more information, see our pages on email, blogs and social media  Read More

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